Initial product launch branding for a new
category of water in an “untapped” market.

VERTICAL WATER
INITIAL LAUNCH

BRANDING & IDENTITY
NAMING
PACKAGING
PRINT
SOCIAL MEDIA
TRADE SHOW
WEBSITE

An exciting year-long endeavor working with a mission-driven water startup that launched at the Natural Products Expo East in 2013. Vertical Water’s, 100% Maple Water distinctive identity, trade show concept, and innovative name (maple water runs vertically through the xylem) helped launch the clear, crisp and refreshingly delicious product into over 1000+ stores today.

Using research and development, the booth design at the tradeshow attracted and impressed swarms of people who got to know the product firsthand: Vertical Water was a rich experience within a beautiful interactive forest scene, which was illustrated by Joe Wilson, and samples were provided via cutouts within a real maple sap collection bucket.

Additional Design Collaborators:  Linda Chow, Paul Pek-Ming Wong