Developed, directed and created global launch materials for Mercedes-Benz.

MERCEDES

ASSET DEVELOPMENT
DESIGN
DIRECT
OUTDOOR
PHOTOGRAPHY STYLE
PRINT
SHOWROOM & TRADE SHOW
SPONSORSHIP CAMPAIGNS
WEBSITE PARTNERSHIP

After the success of Jaguar, Merkley & Partners approached me to head up the design team for Mercedes Benz account. I managed an $18 million account and was responsible for all print, direct, dealer, and online photography assets that would eventually become global launch materials. I spent several months on the road to oversee both studio and lifestyle shoots in order to obtain the indoor and still photography that the campaign needed. The materials created during my tenure included launch books, trade shows, sponsorship campaigns, retail dealership displays, and website partnerships.

Design Collaborator: Catalina Man