A 360-degree advertising campaign that customers simply couldn’t resist.

JAGUAR

ADVERTISING 
DIRECT
EXPERIENTIAL 
OUTDOOR
PRINT
RADIO
SHOWROOM
TV
MICROSITE

The luxury car brand Jaguar needed their XJ8L to become a standout and show that their sedan was worth desiring, particularly for a younger demographic. Together with the brilliant copywriter Jesse Lependorf, the award-winning ‘Seven Sins- Can You Resist?’ national brand campaign was created. It was just what Jaguar needed: a 15% increase in sales within the first two weeks of launch and client website traffic increase of 40%. The award-winning campaign achieved an 89% recall for the brand, altogether resulting in an increase of 19% over the client’s benchmark. Jaguar proved to be an experience of revitalization.