REBRANDING THE MOST FASCINATING AND SUPER-CONNECTED COMPANY IN THE WORLD.

GLG, formerly known as Gerson Lehrman Group, created its own industry of expert networking  but within my own, it had yet to make its own mark. As its Creative Director and taking a risk to work “internally”, I needed to think about the brand. What would be my level of control? What kind of power could branding and marketing do for it? It turned out, within a three-year span, that I would help lead the GLG rebranding charge and be given the chance to ultimately bring together an amazing team of people, including Audrey Francis, brand strategist extraordinaire and true storyteller; most incredible design and branding expert Michael Bierut; charismatic pioneer architect of workspace design Clive Wilkinson; and Linda Chow, my amazingly talented fellow designer. We transformed GLG into the innovative brand it embodied all along. As for me, It truly defined what “big risk, big reward” really means.

“A designer is only as good as his or her client. Jennifer Kaminski is the ideal client. thoughtful, dedicated, and full of insights, Jennifer knows how to match talent to opportunity, and to take any design proposal and make it better. at glg she steered our team to a deceptively simple solution, and then led the exploration of that solution’s dramatic potential. the results — a new identity, communications program, and workplace — perfectly embody the spirit of glg and are a perfect example of design thinking in action.”

— Michael Bierut, Pentagram